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Through this 90-minute webinar, we are launching the Innovation Procurement Hubs Programme, led by DG GROW and EISMEA, and supported by BCG in its design and implementation. The Programme aims to equip you with the resources, guidance, and collaborative network needed to either establish or strengthen your own Innovation Procurement Hub. ​ You will learn how this initiative supports you in collaborating more effectively with innovative enterprises and startups. Case studies and interactive discussions will provide you with insights into the current success factors and challenges of public innovation procurement. ​ Our goal is to empower you to bridge the gap between ambition and action, enabling you to source the best solutions for the communities you serve.​